FEATURE
Which feature earns the roadmap?
Put three feature concepts in front of target users and see which one they’d actually pay for — before engineering touches it.
←Datapoint
Concept testing
Know before you build
Put a concept in front of the people you'd actually sell to and get a ranked, reasoned answer before you commit a roadmap to it.
What you can do
Validate the idea before it becomes a quarter of work.
Describe the concept, get a verdict
Paste the idea, mockup, or pitch in plain English. We turn it into a study, recruit the right people, and return a ranked answer with the why behind it.
Test against strangers, not your fans
Respondents come from our ad network, not a panel — so you're hearing from people who've never been primed by your brand or your existing users.
Compare competing directions
Two value props. Three feature bundles. Five concept boards. Rank them head-to-head instead of guessing which one resonates.
Move at roadmap speed
Most concept tests come back in minutes, so validation fits inside a sprint instead of blocking it for weeks.
What teams concept-test
From rough idea to ranked direction.
POSITIONING
Which angle lands?
Test competing value propositions and messaging concepts to find the framing that makes people lean in.
CONCEPT BOARD
Kill the weak ones early
Five concept boards, ranked by real buyers, so you invest behind the winner instead of the loudest opinion in the room.
Frequently
Asked Questions
Anything you can describe or render — a feature idea, a value prop, a landing page, a product mockup, a set of concept boards. If it can be written or shown, it can be tested.
Your users already like you. Datapoint recruits through ads, so you hear from fresh target customers who aren't anchored on your brand — closer to how the market will actually react.
Usually just minutes. Tight or rare audiences can take up to a day.
You choose the sample size when you launch. Pay per response, with free credits on new accounts to run a real test first.
Test the idea before the roadmap.
Sign up, take the free credits, run your first concept test today.