POLITICS
Reaction to a debate moment
Show a 30-second clip to 500 voters in swing states overnight. Original numbers in the morning paper instead of three days later.
←Datapoint
For newsrooms and journalists
Original numbers, on deadline
Run rigorous, segmented public-opinion data collection in minutes. Citable methodology, transparent sampling, original numbers no one else has.
How it works
Original data is the new beat.
Deadline-safe turnaround
Most tasks return in minutes. Pitch in the morning, publish original numbers by afternoon.
Citable methodology
Every task ships with a methodology footer covering sample size, recruitment source, segment quotas, and confidence ranges.
Reach beyond the panel
Ad-distributed recruitment reaches people outside professional panel pools, including under-represented and harder-to-reach segments.
Image, video, and audio
Show readers the same stimulus you tested. Embed the asset and the ranked result for visual stories beyond a chart.
What newsrooms file faster
Original data on the day of the story.
CULTURE
Trend reaction
Test a viral image, ad, or product across age cohorts. Original-data culture stories no aggregator can copy.
BUSINESS
Brand perception sweep
Compare two brands' new ad campaigns across markets. Run the test, get a ranked winner, file the story.
Frequently
Asked Questions
Each task includes a methodology footer covering sample size, segment quotas, recruitment source (paid digital distribution), and timing. Sampling differs from a probability panel, and we publish those differences plainly so editors and readers can judge.
Most national tasks return in minutes. Tight geographic cohorts may take longer; we'll scope before you commit.
Yes. Upload any stimulus (video, image, audio, or text) and segment respondents the same way you would segment a story.
Talk to us. We work with a few newsrooms on standing programs and one-off pieces.
Original numbers, on the day of the story.
Methodology footer included. Ask about a newsroom rate.