POSITIONING
New positioning test
Three positioning statements against your target ICP. See which one earns "yeah, that's for me" and which earns "what is this?"
←Datapoint
For operators and founders
Every call, grounded in real human signal
Past day-zero. The team is bigger, the calls are harder, the cost of being wrong is real. Skip the research bloat and get clean human signal on the decisions that actually matter.
What it does
Make the call. Ship the proof.
Decisions, not dashboards
Every task ends in a ranked answer. No 80-page research deck nobody reads. Decide, ship, move on.
Pre and post-launch
Validate positioning before you ship. Track perception shifts after. Same primitive, both sides of the launch.
Recruit by ICP, not just demo
Industry, role, geography, purchase behavior. Stop testing with the same general-population panel as everyone else.
Built for small teams
No seats, no contracts, no kickoff calls. One person can run a full test in an afternoon.
What operators decide faster
The calls you keep punting on.
PRICING
Price tier resonance
Show three pricing layouts. Find the tier where people upgrade, the tier they ignore, and the price that feels insulting.
BRAND
Quarterly perception sweep
How customers describe you now versus last quarter. Run it on a cadence and watch perception drift before competitors do.
Frequently
Asked Questions
Customer interviews give you depth. Datapoint gives you breadth on a calendar. Use both: Datapoint for decisions that need a number across segments, interviews for ones that need a story.
Yes. The product is built for operators, not researchers. Type a question in plain English, get a ranked answer back. No methodology PhD required.
Yes. Industry, role, seniority, company size, geography, purchase behavior. We can also recruit from your customer list for follow-up tasks.
Pay per response. No seats, no contracts, no minimums. New accounts get free credits to validate before spending.
Run your next decision through it.
No seats, no contracts. Free credits when you sign up.