PAID
Ad cut testing
Three 30-second cuts. See which one moves persuadable voters in the states that matter, and which one only excites the base.
←Datapoint
For political and advocacy teams
Test every message with real voters
Pressure-test ads, framings, slogans, and candidate messaging against the voter cohorts you actually need to move. Move on the same news cycle, not the next one.
What it does
Move faster than the news cycle.
Voter cohort targeting
Segment by state, district, party lean, age, and persuasion tier. Stop testing on a national average that doesn't exist in your race.
Sub-day turnaround
Ship a creative at noon, ship a winning creative by close of business. Test at the speed your war room actually moves.
Multi-market in one task
Run the same ad against PA, MI, WI, and NV in parallel. See where it lands and where it bombs without four separate studies.
Video and audio supported
Test 30-second spots, radio, and digital cuts side by side. You get a ranked winner with cohort-level breakdowns.
What teams ship faster
From rough cut to ranked winner in an afternoon.
MESSAGE
Frame and slogan
Five framings of the same policy. See which lands with independents, and which energizes turnout. Both segments in parallel.
OPPO
Response-ad pre-test
Opposition just dropped a hit. Three response cuts in minutes. Push the winner before the news cycle resets.
Frequently
Asked Questions
Yes. Recruit by state, congressional district, age, and self-reported party lean and persuasion tier. Quotas are enforced before responses are billed.
Most ad and message tests complete in minutes. Tight cohorts (a single congressional district) may take longer; we'll scope before you pay.
Yes. Upload any combination of video, audio, image, or copy and Datapoint will compare them in a single ranked test.
Tracking polls measure where the race is. Datapoint measures which creative will move it. Use both, and iterate creative between waves.
Win the cycle, not the post-mortem.
Test creative against real voters before you put it on the air.