PATIENT
Unmet-need exploration
Patients living with a condition rank pain points and unmet needs. Pipeline prioritization in days instead of months.
←Datapoint
For healthcare and life sciences
Patient insight at population scale
Test patient-facing materials, HCP detail aids, brand perception, and unmet need with verified respondents. Insight at the speed of a product sprint, not a six-week market-research study.
How it works
Real patients. Real HCPs. Without the six-week wait.
Verified condition cohorts
Recruit by condition, treatment status, and care setting. You reach patients living with the condition you care about, instead of generic respondents who happen to be in a panel.
HCP segmentation
Segment HCP responses by specialty, years in practice, and prescribing volume. The same way you segment your sales force.
Compliant by default
No PHI collected. SOC 2-aligned data handling. Anonymous responses suitable for insight work and opt-in qualitative follow-up.
Multi-modal stimuli
Test detail aids, video MOAs, patient apps, packaging, and ad concepts side by side. Text, image, audio, or video.
What teams ship faster
From insight to brief in days.
BRAND
Detail-aid resonance
HCPs evaluate two detail-aid directions. See which messages stick, which feel generic, and which earn a follow-up call.
DTC
DTC ad concept testing
Patient-facing concepts tested with the actual condition cohort instead of general population. Useful before you submit to MLR.
Frequently
Asked Questions
Yes. Datapoint does not collect PHI. We use anonymous respondents with self-attested condition or specialty status, and our data handling is SOC 2-aligned. We can support BAA-style arrangements for ongoing programs.
Yes, though timelines extend with prevalence. Common conditions return in minutes; rarer cohorts may take a few days. We'll scope feasibility before you pay.
Yes. Recruit by specialty, years in practice, setting (academic or community), and self-reported prescribing volume. Quotas are enforced before responses are billed.
Most teams use Datapoint for fast iteration (ad concepts, message testing, MOA comprehension) and keep their agency for the deeper qual and the regulatory work. Datapoint replaces the in-between week of guesswork.
Same rigor. A fraction of the timeline.
Talk to us about your condition cohort or HCP segment.