INNOVATION
Concept screening
Twelve product concepts ranked by category buyers in a morning. Carry the top three forward with evidence instead of vibes.
←Datapoint
For CPG and consumer brands
Test concepts, claims, and packaging with real category buyers
Stop testing with the same panel everyone else uses. Reach real category buyers segmented by usage, household, and region. Decide before the next stage-gate.
What it does
Stage-gate at the speed of an agile team.
Category-buyer recruitment
Recruit by category usage and frequency, not just demographic. The people who actually pull the SKU off the shelf.
Concept and claim ranking
Pairwise comparisons across concepts, claims, and benefits. You get a ranked output instead of a noisy 1 to 5 score nobody trusts.
Packaging on shelf
Show packaging beside the competitive set on a real shelf shot. See what shoppers actually pick up.
Multi-region in one task
Run the same test across regions or markets in parallel. The global average and the local winner from one job.
What CPG teams ship faster
From idea to ranked winner in a sprint.
CLAIM
Claim resonance
Two claim wordings, three benefits. See which combination lifts purchase intent most among heavy users.
PACK
Packaging at shelf
Three packaging directions on a real shelf shot. See which gets picked up first, and which is getting confused with a private-label competitor.
Frequently
Asked Questions
Yes. Recruit heavy, medium, or light category users, by household role, occasion, and brand affinity. Quotas are enforced before responses are billed.
Yes. Upload an on-shelf shot or render with the competitive set. We'll task respondents to find, pick, or rank, whichever decision you actually need to make.
Most teams use Datapoint for fast iteration (concept screens, claim sorts, ad pre-tests) and keep their existing vendor for bigger pre-launch volumetric work. Datapoint replaces the slow, expensive in-between weeks.
Most concept and claim tests come back in minutes. Multi-region tasks come back within a day.
Faster than the next stage-gate.
Test concepts, claims, and packaging with real category buyers.