Use cases
Ask real people, whatever you're building.
Datapoint works the same way no matter what you sell or who decides whether to buy. Pick the page closest to your job.
For AI labs and research teams
Human preference data
5,000+ human preferences a minute from 9M+ reachable annotators, with trust scores and raw per-rater records for RLHF and evals.
For model builders and research teams
Evaluating multimodal models
The #1 API for evaluating multimodal models: image, video, audio, and text outputs judged by real people, with Elo ratings you can defend.
For founders
Founders
Whether you're shipping software, packaging a snack bar, or naming a clothing label.
For ecommerce teams
Ecommerce
Test creatives, packaging, and PDP copy with real category buyers before you put it on Meta.
For healthcare and life sciences
Healthcare
Patient and HCP feedback at population scale, without the six-week study timeline.
For political and advocacy teams
Politics
Pressure-test ads, framings, and slogans against the voter cohorts that decide the race.
For newsrooms and journalists
Journalism
Original public-opinion data on deadline. Citable methodology, transparent sampling.
For CPG and consumer brands
CPG
Test concepts, claims, and packaging with real category buyers, segmented the way you segment your business.
For developers
Developers
A compare() for the real world. Drop two screens or two strings in, get back which one humans preferred.
For operators and founders
Operators
Past day-zero, with a team that's bigger and calls that are harder. Decide with real signal.
Concept testing
Concept testing
Pressure-test an idea with real buyers before you build it.
Creative testing
Ad testing
Find the winning cut before you put media spend behind it.
Brand & perception
Brand perception
See how the market actually reads your brand.
Pricing research
Pricing
Find the price people will actually pay.
For marketers
Marketers
Creative, messaging, and positioning calls — answered by real buyers.
For product teams
Product teams
Validate features, flows, and copy with real users before you build.
Not sure which one fits?
Tell us what you're trying to find out and we'll figure out the rest.